Analytics & Tracking
UTM Campaign Link
Marketing campaign tracking URL
Example URL
https://yoursite.com/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale&utm_term=discount&utm_content=banner_ad
Parameters
utm_source=googleIdentifies which site sent the traffic (e.g., google, newsletter, twitter)
utm_medium=cpcIdentifies the marketing medium (e.g., cpc, email, social)
utm_campaign=summer_saleIdentifies the specific campaign (e.g., spring_sale, product_launch)
utm_term=discountIdentifies paid search keywords
utm_content=banner_adDifferentiates similar content or links (e.g., logolink, textlink)
URL Structure
Protocol
https:
Host
yoursite.com
Path
/landing-page